RealtyProx as an accountability tool

In the annual conference/expo, organized by National Association of Realtors (NAR) in New Orleans, we were asked how RealtyProx is different from other software solutions for real esate offices. Our answer was very simple: most of these solutions are not really meant for a real estate office. They add some value, is a nice addition to something already existing, but very few of them can be labeled as virtual real estate offices.

What makes RealtyProx different is its completeness: Our application is simply meant to help run a successful real estate office.

Besides being a lead management tool, listing management tool, internal and external communication tool, tasks and reminders too, and document center, RealtyProx is an accountability tool.

The application is built around an administrator; a person (normally a broker) with the full permission levels who has the ability to monitor and manage activity of other users. And we understand how many users with different titles and tasks are involved in every single real estate transaction.

RealtyProx brings together brokers, agents, assistants, short sale negotiators, attorneys, photographers, you name it. However, being first and foremost and accountability tool, the applications helps tremendously to avoid miscommunication, mistakes, missed dates/forgotten tasks, etc.

On top of the ability to manage activity of other users by the administrator, RealtyProx is a great self-management tool. That is users, depending on their permission levels, can assign tasks and send messages to other users, as well as set reminders for themselves.

Real estate business, more than any other, is a team endeavor. RealtyProx is great at making sure the team is being run smoothly and everybody is held accountable.

A real life example

Let's say an agent in your office has been negotiating a short sale for three months. The bank has been very unresponsive, negotiators are overwhelmed and hard to reach. All of the sudden, the agent learns the property is being foreclosed. He finally gets a hold of the negotiator, who denies almost everything he has told during previous phone conversations. If that agent has been using RealtyProx, he pulls up the conversation log from the application, prints it out together with all the other paper trail of the transaction, calls a real estate attorney he's comfortable working with and goes to court. Upon reviewing all the date-stamped evidence from RealtyProx, judge stops the foreclosure, and in another month the property is successfully sold as a short sale.

This is what we call a complete virtual real estate office. This is how we are different.